Rolls-Royce Motor Cars expands its global network of Private Offices with the opening of Private Office Seoul in South Korea. As the global trend for highly personal and emotionally resonant luxury experiences continues, Rolls-Royce clientele is becoming increasingly ambitious in their desire to create personally meaningful Bespoke motor cars. Private Offices provide them the perfect platform to bring these visions to life, complementing the traditional dealership experience. Located in the heart of the vibrant Jamsil area where heritage and innovation meet amongst iconic buildings and cultural experiences, the studio’s serene and inviting atmosphere, combined with the inspirational elements drawn from local culture, provides the perfect setting to inspire creativity and close collaboration between clients and the Bespoke designer and client experience manager.
– Rolls-Royce Motor Cars inaugurates Private Office Seoul in South Korea
– Fourth Rolls-Royce Private Office outside Goodwood, following Dubai (2022), Shanghai (2023), and New York (2024)
– Private Office Seoul offers a unique Rolls-Royce experience, where clients can work directly with a Seoul-based Bespoke designer to bring their highly-personal commissions to life
– The exclusive office enables Rolls-Royce to engage even more closely with is clientele in the Asia Pacific region, supporting their increasing interest and engagement on more valuable and ambitious commissions
– Its interior design is inspired by the Korean “hanok” where beauty is in its simplicity, accented by a modern design while keeping to Rolls-Royce’s look and feel. The objective is for the space to feel like home for clients who are familiar with Rolls-Royce yet offering a local cultural nuance
– Private Office Seoul will be the only one with a kids area to cater to the growing clientele with young families
– In addition to the personalised Bespoke experience, Private Office Seoul also gives clients access to Rolls-Royce’s exclusive Private Collection of curated and limited-edition motor cars
“The inauguration of a permanent Private Office in Seoul signals a defining moment for Rolls-Royce Motor Cars in South Korea. Following significant demand for ambitious and exceptional Bespoke commissions, Private Office Seoul will offer our valued clients in the Asia Pacific region an opportunity to work directly with a Rolls-Royce designer, enhancing their experience whilst also complementing and supporting our valued dealer partners. We are now bringing Goodwood closer to our clients in this significant region and we look forward to welcoming them to this new creative outpost. In a joint pursuit of perfection, our Private Office clients will embark on a very special journey with us, as we together bring their dreams and ideas to life in the creation of their unique and deeply personal Rolls-Royce.”
